 | |
| Organisation overview | |
|---|---|
| Formed | 1969 (as the Scottish Tourist Board) |
| Type | Executive non-departmental public body |
| Jurisdiction | Scotland |
| Headquarters | Ocean Point One, 94 Ocean Drive, Leith, Edinburgh |
| Employees | 525 (2019)[1] |
| Minister responsible | |
| Organisation executives |
|
| Website | www |
VisitScotland, formerly the Scottish Tourist Board (Scottish Gaelic: Bòrd Turasachd na h-Alba), is a national tourism organisation for Scotland. It is an executive non-departmental public body of the Scottish Government, with offices in Edinburgh, Glasgow, Aberdeen, Inverness, and other parts of Scotland.[2]
Among the organisation's tasks is the attraction of visitors to Scotland through advertising and promotional campaigns. VisitScotland also manages a number of quality grading schemes for tourist accommodation and attractions.[3] The organisation also operates the VisitScotland.com website which provides bookings and information service for visitors to Scotland. From 2001 this website was operated as a public-private partnership venture,[4] though this venture (and the website) was brought back into public ownership in 2008.[4][5]
- ^ Annual Report and Financial Statements for the year ended 31 March 2019 (PDF). visitscotland.org (Report). VisitScotland. 2019. p. 64.
Total FTE @ 31/03/19 [..] 525
- ^ "Our Locations". visitscotland.org. Visit Scotland. Retrieved 15 January 2020.
- ^ "Quality Assurance gradings - QA Conditions and Criteria". visitscotland.org. VisitScotland. Retrieved 13 June 2019.
- ^ a b "Tourism body criticised over handling of e-tourism venture". parliament.scot. Scottish Parliament. 14 May 2009. Retrieved 13 June 2019.
- ^ "VisitScotland's online booking site loses £12m over five years". heraldscotland.com. Herald Scotland. 15 May 2009. Retrieved 13 June 2019.
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